inDplay and Jaguar Join to Create the First Comprehensive Online Licensing System for Filmmakers and Producers

Collaboration enables producers and content owners to easily monetize and manage license-rights for entertainment media - including license negotiation, transaction, administration, accounting and contract management.

SAN FRANCISCO, Oct. 9 - inDplay, the world's first online content licensing marketplace, and Jaguar Consulting, a leader in intellectual property and contract management systems, have teamed up to create a comprehensive online system for content owners to sell license rights and manage transactions with distributors.

The collaboration addresses one of the most pressing issues in the post-YouTube world: how producers of premium entertainment media can leverage online technology, and monetize their content, while keeping track of complex licensing transactions, terms and relationships.

inDplay's patented online content licensing marketplace makes it easy for producers to license to distributors, and for distributors to identify the most promising content. inDplay enables both parties to negotiate the rights and terms, and complete the transaction in a 'friction free' marketplace -- like an 'eBay for content.'

Jaguar's technology adds robust capability for content rights-holders to manage their contracts online, including a complex array of functionality often overlooked by most new entrants to the video licensing world -- such as tracking license fees, accounting based on transactions and usage, exclusive and non-exclusive windows, right holdbacks, ancillary rights and much more.

"The inDplay marketplace has already become the leading online marketplace for producers and distributors to interact and license professional, premium video and music," said Goetz Weber, CEO of inDplay. "The addition of Jaguar's technology allows these media professionals not only to exchange rights -- but also to track and manage the complex details of these rights all in one place"

The joint solution means that content owners can offer their intellectual property for licensing, using a variety of terms and pricing attractive to many different distributors -- with the ability for both parties to administrate and track nearly every detail of the transaction during the lifetime of the deal. For instance, a content owner can license the rights to a specific media property to a European distributor for a two year term for a fixed price, while also licensing it to a North American distributor under an online revenue share contract. The system not only enables the sale of the rights, but also helps track contract terms and ongoing transactions over the lifetime of the relationship.

"Jaguar has twenty years of intellectual property rights management experience, and has implemented this expertise inside our latest technology solution, System 7," adds Don Rothenberg, COO of Jaguar Consulting. "Combining this capability with inDplay's online marketplace creates a user friendly contract entry experience to go with our rights availability and financial management system capabilities."

Because of the recent boom in video distribution sites, distributors have a renewed appetite for professionally produced, premium video and music -- media that often has more complex licensing and contractual terms than the usual glut of user-generated content. Distributors and producers need a marketplace where they can interact with trusted sources -- and now need new tools to manage and keep pace with a multichannel, long tail world.

inDplay provides the online marketplace by which credible distributors and producers can connect and strike deals, and now Jaguar adds robust tools to administrate the rights, responsibilities and revenues during the lifetime of the deal.